Valby Sports Park


We partnered with the Copenhagen Municipality to try to understand what role Valby's Sports Park (Valby Idrætspark) can play for the residents of Valby and greater Copenhagen, and how it can become a melting pot for sports and culture. The goal was to discover opportunities for interactions, interventions and services that could transform the Valby Idrætspark buildings, facilities and clubs into a more seamless experience.

Course: People Centered Research   Client: Copenhagen Municipality

Team: Me, Leila Byron, Charlie Gedeon, Mette Mørch





Guerrilla research was conducted at both Valby Idrætspark and analogous locations, such as Nørrebrohallen - another sports and culture park in the Copenhagen area. The team also conducted several in depth interviews with current and potential users of the park, in which we used a couple of tools as prompts to provoke conversations about their perception of the park and the people with whom they interacted while there.

Some of the tools used in our research.

Some of the tools used in our research.



The research data was then organized and grouped by themes, moving on to a more analytical phase where a variety of key insights were uncovered. Those key insights were then developed into design challenges that we used to brainstorm.



Considering the time available for the project, we decided to focus on the last one, for the time being.




We facilitated several brainstorming and ideation sessions, during which hundreds of ideas were generated. These were analyzed, combined and developed into 3 original concepts directions that aimed to tackle the challenge that was previously set:

  • Improving the communication between the sports teams
  • Addressing the common spaces at the park
  • Adding a personalized human-touch to an otherwise big and unwelcoming space

The team sketched out some scenarios and put together a short video to communicate these rough ideas and bounce ideas with the municipality and possible users. You can see the video below.



You can have a glimpse at our process by watching the video below.